A unique and unprecedented celebration of Quebec fashion was revealed on the runway in Montreal on Wednesday, September 26, with The White Cashmere Collection 2007, the world’s first-ever designer collection of Bathroom Tissue (BT) Couture.

Eight of Montreal’s leading fashion designers worked their magic using swathes of soft, luxuriant 100 per cent Cashmere, Canada’s best-selling bathroom tissue. This talented group has imagined everything from a playful, sassy club dress to the most elegant evening gown.

Curated by Chantal Durivage, Director General of Montreal Fashion Week and creator of Montreal and Toronto’s Fashion and Design Festivals, the White Cashmere Collection 2007 includes fashion-forward BT Couture created by: Marie Saint Pierre, MUSE par Christian Chenail, ENVERS par Yves Jean Lacasse, Georges Lévesque, Michel Desjardins, Bodybag by Jude, Helmer and CLUC Couture. The collection is captured for posterity in a stunning photo shoot by Quebec photographer Geneviève Charbonneau.